Like many ideas forged in the Enlightenment, ‘authenticity’ has lost much of its lustre. The product of an eighteenth-century culture fascinated with the past, with notions of origins, essences, and depths, it was endowed by twentieth-century existentialism with a numinous quality that many theorists saw as ripe for deconstruction. Indeed, the traditional rhetoric of authenticity is emphatically un-postmodern in its auratic essentialism and its concern, in the absence of rational foundations, to locate some kind of centre for what is genuine and real.